A Thought About Aesthetics and Simplicity

I believe that the best way to embrace simplicity of design is through storytelling. A design must be able to deliver a powerful message colored with emotions. Storytelling is always full of emotions. It tells us how users perceive their environment. By creating a structured rule, we can amplify the story our design tells.

In our office, we strive to find the right proportion between needs and functionality. The key question we always ask is: Who is the user we are designing for? Understanding the user is the most crucial part. Once we have a deep understanding of the user, we can start our design process. We aim to stay simple and clear. However, achieving simplicity is not easy. Each design is a learning journey. As designers, we learn from our users. With this knowledge, we can offer them the best possible outcomes, tailored specifically for them.

Therefore, my guiding principle is to always know your user. How do you do that? – Ask yourself: if you were a user of your own design, would you be satisfied with its design?

Architectural projects for Asian cities by prof.dr. Mladen Jadric


I had the honor of attending the ‘OPUS ASIAE‘ online conference organised by the ‘Department of Planning Design Architecture Technology Sapienza Universitá di Roma‘ at 11.12.2020. In his lecture ‘Architectural projects for Asian cities‘, prof.dr. Mladen Jadric shared with the audience an overview of architectural projects in Asia in urban and rural context designed by his office JADRIC ARCHITEKTUR. These projects are the result of prof.dr. Jadric’s intensive international cooperations between Europe and Asia through teaching and working as an architect at both sides. The presented projects stood out deeply with their unique design and consideration of relevant architectural values with regards to local cultural qualities. The conference was uniquely enjoyable.

Prof.dr. Jadric ended his lecture with a quote by J.W. Goethe – ‘A clever man finds the best education while traveling‘.

Indeed, we can learn a lot from each other. Our society is formed from many different cultures. Every culture can offer us something unique. We need to be creative enough and find a way to combine the best from different cultures. That way we will all grow together.